Viral Marketing: Be Careful What You Wish For …
I’ve written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get “free” marketing by creating enough “buzz” to...
View ArticleNiche Marketing and Advertising Effectiveness
There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market – one of the best is that doing so will increase your advertising effectiveness. Many...
View ArticleNiche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It’s important to keep in mind that...
View ArticleBrand Development Process – Passion + Transparency
Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process. In a nutshell, Gary points out how important it is to build a...
View ArticleHow Advertising Works
“Advertising is what you do when you can’t go see somebody. That’s all it is.” Fairfax Cone (1963) “Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to...
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